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Disney‘s presence in the video gaming industry is not as strong as you may think. The company frequently licenses its characters properties to other companies. The biggest example of this is their collaboration with Square Enix for the Kingdom Hearts franchise. However, it is rare for Disney to actually develop video games of their own.
Well, that might change someday. You see, Bloomberg is reporting that Disney CEO Bob Iger is seeing some interest within Disney’s ranks to increase the company’s relevance in the video gaming industry. In fact, Bloomberg said that “Iger’s deputies are pushing him to consider a bolder transformation of Disney from gaming licensee to gaming giant through, say, an acquisition of Electronic Arts. But, as with everything else, he’s been noncommittal”. Whether it stays that way remains to be seen.