Nintendo: We will continue to take action over inappropriate use of characters

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Nintendo president Shuntaro Furukawa has reiterated that the company plans to take action against those who misuse their intellectual property and says that “appropriate action must be taken against any behaviour that undermines this policy.” Mr. Furukawa wouldn’t be drawn into citing any recent examples of this.

Furukawa: Our company aims to achieve our management policy to “bring smiles through entertainment” by proposing unique games that anyone can intuitively enjoy. I will refrain from commenting on individual cases, but we believe that appropriate action must be taken against any behavior that undermines this policy.

Our goal is to create an environment where everyone can enjoy playing games. We will continue to make every effort to ensure that our consumers are not made to feel uncomfortable, not only in our games but also anywhere they come into contact with our IP.

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